Julian Wraith

Menu Close

When Should you Not Use a WCM System?

I recently picked up a copy of a book on Web Content Management with a certain “leading” brand of WCM software. Now, I shall skip who the book was by and even which software it is talking about, but I was happily flicking through and I came across the section “When should you not use a WCM system?.” Now, I was already a little shocked by this title, but then on second thoughts I would not use a WCM system to make a cup of tea or direct a light opera. But, in the context of a business website – and especially when written in a book about a WCM system – I just did not get why you would not use a WCM system.

After closer inspection of the reasons when not to use a WCM system, I found the reasons were:

  1. When most of the data on the website is fairly static and less prone to updates
  2. You have neither the time nor the money for training of the employees
  3. There is not much content to be displayed on the site

Now I *am* really shocked. Now in the section of “When you should use a WCM” it just describes the one reason why you should use a WCM system; “when you update content allot”.

From this point on I flicked back to the front of the book to see when it was published, I was thinking maybe 2000 or 1995 but no, 2006. Did we really think this way in 2006? It can’t be.

So, what are reasons to use a WCM system? And when not? I cannot think of any reason why you would not want to use a WCM of _some sort_. Maybe you do not want a massive WCM implementation when WordPress would do, a small WCM system maybe but WordPress still is a WCM System. A small scale WCM system won’t need massive training not like the larger players, will it?

OK, so when should you use a WCM system?  Here are some of my reasons that may be applied to one or more size of WCM system as I am not going to categorise them:

  1. When you have frequent updates to your website (OK, I was handed this one)
  2. When you want to use a single source of content for multiple channels (brand consistency)
  3. When you want to localise the same single source of content for multiple country websites (translation)
  4. When you want to manage content from a single location (maintainability)
  5. When you don’t want (your editors) to have to learn HTML
  6. When you want to seperate content from layout

Of course my list is not complete and leans towards large WCM implementations – it is my stomping ground afterall. So, I ask, are there more reasons why you would use a WCM system? Anyone?

© 2017 Julian Wraith. All rights reserved.

Theme by Anders Norén.