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Marketing Heads in the Cloud

By ⋅ March 6, 2012 ⋅ Post a comment

Or: Three reasons why CMOs should care about cloud I started out as a real technology geek. I was nuts about computers, the Internet and everything that made it work. Today, I love to think about the business challenges that drive the technology, about the marketing opportunities it offers and the customer experiences it can [...]

White and Fluffy makes a Cloud…

By ⋅ September 2, 2011 ⋅ Post a comment

Sadly, “The Cloud” is a term much abused these days; much like the word “Hoover” which apparently, in the UK at least, applies to any vacuum cleaner whether or not it is actually a Hoover. Everyone and anyone seems to label their service with the term Cloud so long as it appears like it might [...]

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